Leveraging the Web

Friday, February 20:

In a new sort of activity for me, I’ll be speaking to the Venture Initiation Program this Friday about using the web to further their fledgling ventures.  The ventures are at very different stages, so it’ll be a challenge trying to come up with content that is interesting across the set.  But the rough outline will be:

• Greg’s first rule of technology (I’m not sure I have a pithy way of putting it, but it boils down to: Your time is worth too much to waste it on technology unless you know it’s going to help)
• Your web presence before you’re really anything (ISPs, domain names, design, rentacoder)
• The Web 2.0 thing: creating content that builds your brand… aside from your actual website.  Blogs, YouTube, Twitter, and so on.
• Using the tools available on the VIP website to leverage all the stuff you did above.

I’m going to be demonstrating that last point, probably pulling in content from this blog to show how you can pull content in from blogs.